Authored by Dr. Sanjeev Kumar and Prof. Sanjoy Roy, Understanding Public Opinion and Survey Research in India offers a detailed exploration of the theories, methodologies, and research tools required to analyze and interpret public opinion. This book traces the historical evolution of public opinion, its philosophical underpinnings, and its pivotal role in shaping societies. Furthermore,  it covers discussing survey design, effective questionnaire crafting, and advanced techniques in data collection, including interviews and qualitative analysis.
A dedicated chapter on SPSS equips readers with statistical tools for data interpretation, while a critical discussion on the politics of interpreting polls highlights challenges such as biases and elite manipulation. The book balances theoretical insights with practical applications, making it an essential guide for students and researchers. Aligned with the NEP syllabus for Indian universities, this text serves as a vital resource for mastering quantitative research in social sciences